The current version is 1.1.10, released on. Using data to make judgments and informed decisions have proved critical to our success.Android application Beat Snakes - 3D Snake VS Block Music Games developed by Innovana games is listed under category Music. With the many different GameAnalytics SDKs and the Metrics API, we can synchronize insights and feedback with our partners and streamline the consultancy process. “One of the perks of working as a publisher is seeing how the titles of enthusiastic developers can be optimized to make a huge impact on their success. Thanks to the data collected with DataSuite Metrics API, we’re able to help our partners with upcoming trends, clear creation guidelines, features to increase retention, and a unique ideation process.” “At Voodoo, we review a lot of prototypes and games each month. With Metrics API, Voodoo can track all the KPIs and essential health metrics across its entire portfolio at a glance.Īt the same time, product managers, game designers, and even partner developers work together with GameAnalytics to monitor and optimize the lifecycle of an entire portfolio. Once a game has been released, GameAnalytics still plays a role in ongoing optimizations and tracking performance for all Voodoo titles. Voodoo has now become a world leader at finding and refining diamonds in the rough, using GameAnalytics DataSuite to identify critical KPIs (and even game error logs). If a game has low retention, we will kill it and identify the problem Effortlessly.” We look for the highest numbers possible. “For us, DataSuite provides deep insights into the retention performance of studio partners. Voodoo reviews this data with user-level access to multiple studios via GameAnalytics, looking at D1/D7 retention, playtime, and CPI.
When predicting the success of a title, you need data to recognize the titles with the best potential. The key takeaway here: Voodoo’s publishing strategy streamlines the development and review process while minimizing the commercial risk of launching several titles. It quickly became a hit on the App Stores, reaching #1 position in more than 40 countries. This efficient approach, combined with data collection and analysis using DataSuite by GameAnalytics, helped Voodoo identify a new game called Fight List (based mainly on its promising D1 and D7 KPIs). They wrote a script to scrape the Google Play store to scale quickly, allowing them to promptly compile the details of thousands of studios for outreach campaigns. Voodoo decided to shift their efforts and apply what they’d learned to the broader market, leveraging their skill set to launch several games at any given time. Secondly, if they wanted to make the most of their knowledge of user acquisition and monetization, they would have to apply this to more titles than their own. Firstly, the most successful publishers need practical experience in many areas of game marketing. These first few releases taught Voodoo two things. You can find out more about the early days of Voodoo in this interview from 2017. “it was a case of developing and fine-tuning our approach to user acquisition to get the most value from our players, simply to survive.” Hugo Peyron, Publishing Expert at Voodoo “Developers should focus on building games that people around the globe want to play, not just what appeals to them personally.”įrom a game developer to a publishing powerhouse. The first chart-topper of Voodoo as a publisher was Paper.io, which became their first major hit back in 2016. What initially began as a failed attempt to bring the titles Bool and Quiz Run to market set in motion an epic journey as a publisher focusing on honing game retention, UA, and monetization optimization. Voodoo started as a small team developing and releasing their own creations, and they weren’t immediately successful. “The Voodoo process is less of a secret and more of a mindset, a way of working.”Īlexandre Yazdi, Voodoo CEO Where it all began In fact, as of 2020, Voodoo games have now been downloaded more than 1 billion times. Speaking at Casual Connect Europe in London, CEO Alexandre Yazdi said that Voodoo was on track to reach 6 billion downloads for its games in 2022.
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